Features at a Glance
Boost your bottom line with QuickBooks Point of Sale Gift Card Service
QuickBooks Point of Sale Gift Card Service can help you increase your sales and profitability.| Our Advantages | How You Benefit |
| More repeat business | Unlike gift certificates, where you give cash back on unused amounts, unused value stays on the gift card and must be spent at your store. Plus, a gift card reminds the holder to visit your store every time they open their wallet. |
| Increased store traffic | Because the recipient of the gift card is often a different person than the one who buys it, selling gift cards can help bring new customers into your store. |
| Increased cash flow | The "lag time" between purchase and redemption of gift cards helps increase the amount of cash available to your business. And when customers redeem gift cards, more than 60% of them spend more than the face value of the card.1 |
| Popular with shoppers | Gift cards are now a quickly growing "impulse buy" for consumers. In 2004, almost two-thirds of national shoppers said that they intended to buy gift cards. Your customers will appreciate the convenience gift cards offer.1 |
| Time savings | With gift cards, there are none of the time-consuming manual processes involved with traditional paper gift certificates, such as writing out the certificate and getting an authorized signature. Plus, if you have a card reader, you just ring up the sale and swipe the card for a fast transaction. |
| Use gift cards for in-store credit | Instead of refunding returns in cash, use gift cards as in-store credit. |
| Competitive edge | Gift card holders are motivated to visit retailers where they have a gift card with an outstanding balance instead of a competitor. And offering gift cards gives you a valuable tool for competing with major retailers. |
| More accurate record keeping | With QuickBooks POS gift card services, you can process gift card transactions easily, reducing manual data entry and the chance for errors. Sales are tracked automatically! |
| Security | Unlike paper gift certificates, gift cards are next to impossible to counterfeit. |
1. Deloitte & Touche USA LLP, February 2005
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